If you’re a real estate investor and are already using yard signs as part of your marketing strategy, then you’re on your way to producing promising leads and ensuring continued business and revenue. However, while it is a cost-effective means of advertising and a way of getting your name out there, there’s more to running successful yard sign campaigns than initially meets the eye.
The tools we present in this blog post will allow you to stand out from the competition. There’s a lot other ambitious investors in the real estate game and if you want to set yourself apart then you need the right tools.
Tool #1 for Increased Speed: Sign Staplers
Whether you put the signs up yourself or have someone do it for you (which we recommend), using a sign stapler will significantly decrease the amount of time it takes to make your rounds. Sign staplers are great to use on any corrugated plastic signs. Corrugated plastic signs can withstand rain and other weather conditions which ensure that you can continue to reuse your signs again and again.
Staples are easier and faster to use than the typical nail and hammer, and the staplers do not require the use of a dangerous ladder to put the signs up. The staples also won’t damage your signs when taking them down like traditional nails would. Nails can leave big holes in the signs which can render them too damaged to be reusable. Staples will leave small holes that do not hurt the integrity of the sign.
Staples will also not be as distracting as nails because they aren’t nearly as noticeable.
Benefits:
- Does not require the use of a ladder
- Easier and faster than a hammer and nails
- You can put your signs up higher than the competition
- Signs will stay up for longer
- Long-handle hammer tacker
Tool #2 for Better Organization: SimpleCrew
SimpleCrew makes it possible to manage and track yard sign campaigns. As a real estate investor, you don’t want to spend your time putting up signs yourself. After all, you want to work ON the business, not IN the business. When you hire someone to put up yard signs for you (e.g. from Craigslist) however, you have to rely on their word that they actually did what they were supposed to.
Enter SimpleCrew: now, thanks to GPS technology, you can see exactly what your team is doing and where. Your team members use the app to post pictures of the signs they put up and you can verify both the time and location without leaving your home. Outsourcing your yard sign campaigns just got easy.
A GPS map of the signs also comes in handy if you’re planning to take the signs down on Sunday in order to recycle them and save money that way. Moreover, since you can now keep track of where your signs are located, you’ll be able to identify the locations that are producing leads.
Tool #3 for Optimization: Split-Testing
Our third and final tool is actually more of a strategy: if you want to set yourself apart from your competitors then you should be constantly split-testing. Always test out new ways of doing things, record which one worked better, and then test the next thing.
Doing this consistently is no easy task. Many investors get lazy and prefer to just do things the way they always did in the past. That’s why it’s an opportunity to set yourself apart.
An example of something you could test as part of your yard sign campaign is the color of the yard signs you put up. Some of the most common variation of corrugated plastic signs that people use are white lettering on a blue background, black lettering on a white background, or black lettering on a yellow background. Try out all three and record which one results in the best leads.
One step at a time
Remember, “done is better than perfect”. Don’t get overwhelmed by all the possibilities of how to improve your campaigns. Start with one improvement and be consistent. You’ll see results in no time.
